Description
Paradime is going through a phase of post product-market fit where the GTM activities are finally starting to show results. At Paradime, we have built the Cursor for Data - a truly AI-native alternative to dbt Cloud™. In the last 12 months, we’ve had a 91% win rate against dbt Cloud™. Startups to FTSE100 enterprises use Paradime daily today.
One of the key pillars of the Paradime GTM strategy is Events, their marketing, execution (pre- and post-) and building a repeatable partnership motion around it.
We are looking for a Field Marketing & Partnerships Manager to drive customer engagement, brand awareness, and business growth through strategic marketing initiatives. In this role, you will plan and execute marketing campaigns, events, and sponsorships that align with Paradime’s business objectives. You will work closely with the Paradime leadership, and partners to deliver impactful programs that generate leads, improve customer retention, and strengthen brand presence.
What will you do?
- Own the planning and execution at key industry events, sponsorships and field marketing initiatives to deliver pipeline that is 3 times the event expenses.
- You will be responsible for:
- Managing timelines, budgets, deliverables, and ensure all elements of field marketing initiatives are executed seamlessly
- Running pre-event campaigns, and operations
- Collaborating with event organisers to handle logistics, booth requirements, and compliance for delivering a polished on-site presence
- Collaborating with designers and vendors on marketing assets, event collaterals, and promotional merchandise while ensuring brand compliance
- Running post event leads nurture and hand over to sales
- Relentlessly focus on metrics to continuously improve the cost per lead and pipeline generated from events
- You will take our current playbook and make it 10X better by building a repeatable process around it.
- You will use AI and automation whenever possible to achieve 10X productivity gains, the less manual work you will do, the more successful you will be.
- Research and find new opportunities in US and UK to elevate the Paradime brand and aid leads generation and strengthen brand presence.
Education and work experience
This role would be ideal if you:
- Have an university degree
- Have 2+ years experience executing field marketing initiatives in B2B SaaS, or cloud technology
- Have prior experience working in a startup in Seed / Series A / Series B stages
- Have prior experience delivering events in both US and UK
- Have working knowledge of SQL
- Have partnered with other vendors in the data space, it’s a plus
- Have executed events for data vendors is a plus
- This role is based only in UK or US and 12-month contract and requires occasional travel for events and conferences.